"Talking point" cards for military personnel, meanwhile, are being updated regularly as the war progresses -- often as much as once a week -- to keep up with the conflict's changing issues and the proximity of embedded reporters. Among the current talking points: "We are a values-based, people-focused team that strives to uphold the dignity and respect of all."
Soldiers preparing for deployment in hostile or critical areas have received some kind of media training in handling press inquiries since as far back as the first Persian Gulf War, according to several military press officers. Such training has also included pocket cards with suggested talking points for the combatants, which advise them how best to promote the military operation and avoid awkward or confrontational interviews.
...During training, soldiers are urged to speak with the press as a way of promoting the positive elements of the operation, but not to lie or speak about issues with which they are not familiar.
...The News & Observer of Raleigh, N.C., noted this week that the first talking point in a slide show for troops at Fort Bragg was: "We are not an occupying force."
For example, in September, 2004, a group of soldiers were invited to testify that the Iraqi people saw American forces as liberators, not occupiers. According the Navy Times:
"During training, soldiers are urged to speak with the press as a way of promoting the positive elements of the operation, but not to lie or speak about issues with which they are not familiar."
Oh, if only we could get those rules to apply to the rest of the Bush administration! It would also make for very short press conferences and conformation hearings.
By 4:41 PM
, atGood point!
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