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Tuesday, March 07, 2006

Children's television

Posted by: Hammer / 7:35 AM

I plan to have more on this later, but Agape is reporting a new study on children's television. See if you can spot a potential flaw in methodology:

For the study, the organization's researchers focused on after-school and Saturday morning entertainment programming for school-aged children in the 5-10 age range on broadcast television and expanded basic cable. Eight networks offered programming that matched the criteria: these included ABC, Fox, NBC, WB, ABC Family, Cartoon Network, Disney Channel, and Nickelodeon.

Missing from the list, of course, is PBS. Home of 6 of the 10 most popular shows for kids (see comments or click here).

How could you possibly study television aimed at children and exclude PBS?

2 Comments:

Hammer, the answer to your question lies within your own response post. PBS has a lock on the 2-5 year old market. Agape is looking at the 5-10 year old band.

By Anonymous Anonymous, at 8:00 AM  

You're right, Ba Ha Ha. When I read "young children" I assumed they meant young children. Instead, the new report focuses on 5-10 year olds. PBS does focus on pre-school programming.

I think it would be more accurate to describe the groups as "pre-school kids" and "school age children" or, even,"elementary school age children". I just don't consider a 10 year old to be a "young child".

By Blogger Hammer, at 8:45 AM  

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