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Monday, January 30, 2006
Commercial radio
Another great link from Minovlved's morning read. I don't really care for the Current. (Maybe it's more fair to say I don't really care for new music, generally, but that's beside the point.) The Current manages to stay on the air with about 1 minutes of sponsorship time per hour. Drive 105 and Cities 97 feature about 10 minutes of commercials per hour. I might not like new music that much, but I like commercials for bridal shows far less.
When do we reach the point where enough becomes enough and demand more content and fewer commercials over our airwaves?
3 Comments:
unless you can fork out the cash that these ads are raking in, there is no end in sight
By 
, at
11:15 AM
The question is how much is too much? Remember, over-the-air broadcasters are given a temporary right to use the public airwaves.
Is the market working? Probably. Commercial broadcasters probably have figured out that they make the most money if they have 10 minutes of ads per hour. If they have 15 minutes, people change the channel. If they have 8 minutes, they are leaving money on the table.
The question is whether we ought to cap the amount of ad time per hour to serve the greater public interest.
I think the days of radio, even satellite radio, are numbered. Once wireless internet becomes ubiquitous streaming audio will displace both of them. I have friends with both Sirius and XM and they are pleased with the service but once you can be constantly connected to the internet in your car you will have access to every "broadcaster" in the world whether it be the BBC, the Current, or your kid's band concert streamed thru your spouse's wi-fi enabled camcorder at the school.
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